Babbel Celebrates Double Victory at German Brand Awards 2024
Berlin, Germany, 19 June 2024 – Babbel, the world's leading language learning platform, proudly announces its victory at the German Brand Awards 2024. Babbel’s Brand Refresh 2024 has won "Excellent Brands: Digital Brand of the Year" and received "Gold" in the category of Education and Research. This strategic rebranding initiative, led by Babbel's brand team, emphasizes our commitment to providing an immersive language learning experience that extends beyond vocabulary to cultural and relational immersion.
Transformative Journey
Babbel's rebranding marks a significant shift from a traditional self-study model with the app to a dynamic blended learning approach. This approach integrates self-study with interactive Babbel Live classes, engaging content in the magazine, on social media, and podcast series, creating a comprehensive learning platform for individual needs.
"When you start speaking a new language, there is a strong sense of personal transformation. It also transforms the world around you and makes it more accessible. This is the essence of our new brand strategy," states Arne Schepker, CEO of Babbel. "We’ve evolved from a pioneering online service to a suite of solutions that cater to both consumers and businesses worldwide. Our aim is to keep language learners engaged and make their journey rewarding and valuable."
Deep Integration Across All Touchpoints
The rebranding effort, conducted in collaboration with Koto Studios, has led to a cohesive visual identity and a new positioning statement: Babbel empowers learners to experience the transformational power of language.
Marcus Hauer, Director of Product Design at Babbel, shares: "We are thrilled to have aligned our brand strategy with our core identity. The rebranding is not only reflected in our marketing materials but is also deeply anchored in the product itself—be it the app, desktop version, website, or podcasts."
The Essence of the New Brand Strategy
Babbel's Global Insights team has identified three key motivators for learners: Meaning, Security and Achievement. From feeling like an outsider to feeling like a global citizen, from feeling insecure to feeling confident with the small victories and successes that learners experience in their personal and professional lives. The team made sure that the new brand strategy was in line with the profound personal transformation experienced when learning a new language. The new design language makes Babbel feel approachable and fun, yet high quality, unifying our brand image globally.
